Shopify Customer Service: Complete Guide to Support Automation (2026)

The reality:

• 89% of customers stop buying after a bad support experience
• 73% of customers say good customer service influences their loyalty
• 52% of customers expect responses within 1 hour (not tomorrow)
• Stores with excellent Shopify customer support see 25-40% higher customer lifetime value

The solution?

Smart automation that handles repetitive questions while keeping human agents for complex issues.

This guide will show you how to build a Shopify customer service system that:

Responds in under 5 seconds (not hours)

Operates 24/7 without hiring night shifts

Handles 70%+ of inquiries automatically

Scales from 10 to 10,000 customers without proportional costs

Actually improves customer satisfaction (not just reduces costs)

What is Shopify Customer Service?

Shopify customer service encompasses all interactions between your store and customers before, during, and after purchase. This includes:

Pre-Purchase Support:

• Product questions and comparisons
• Sizing, compatibility, and fit guidance
• Shipping and delivery information
• Discount and promotion inquiries

Purchase Support:

• Checkout assistance
• Payment troubleshooting
• Order confirmation issues
• Last-minute changes

Post-Purchase Support:

• Order tracking and shipping updates
• Returns and exchanges
• Product usage and care instructions
• Warranty and defect claims

Ongoing Support:

• Account management
• Subscription modifications
• Loyalty program assistance
• General inquiries

Why Traditional Shopify Customer Support Doesn't Scale

The Old Model:

1. Customer has question
2. Sends email or waits for live chat
3. Support agent responds (hours or days later)
4. Back-and-forth over 2-3 days
5. Issue finally resolved

Problems with this approach:

• Slow: Average email response time: 12-24 hours
• Expensive: Each agent handles ~50-100 tickets/day max
• Limited hours: Agents work 8-hour shifts, customers shop 24/7
• Inconsistent: Quality depends on agent knowledge and mood
• Doesn't scale: 2x traffic = 2x agents needed

The Modern Model (Automation-First):

1. Customer has question
2. AI chatbot responds instantly (under 5 seconds)
3. 70% of questions answered immediately
4. Complex questions escalated to human agent with full context
5. Issue resolved in minutes, not days

Pillar 1: Speed (Instant Responses)

Customer Expectation: Response within 1 hour Best Practice: Response within 5 seconds

How to Achieve:

• AI chatbots for instant first response
• Email auto-responders acknowledging receipt
• Live chat during business hours
• Clear response time commitments ("We respond within 2 hours")

Pillar 2: Availability (24/7 Support)

Customer Expectation: Support when they need it (evenings, weekends) Best Practice: 24/7 automated support + business hours human backup

How to Achieve:

• AI chatbots handle off-hours automatically
• Help center with comprehensive self-service
• Async support (customers submit, agents respond next business day)
• International coverage for global customers

Pillar 3: Quality (Accurate, Helpful Answers)

Customer Expectation: Correct information the first time Best Practice: 95%+ first-contact resolution rate

How to Achieve:

• Comprehensive knowledge base
• Well-trained AI chatbots on product catalog
• Agent training and documentation
• Quality assurance reviews

Pillar 4: Personalization (Relevant, Contextual Help)

Customer Expectation: Support that understands their situation Best Practice: Personalized responses based on customer data

How to Achieve:

• AI chatbots that access order history
• CRM integration showing past interactions
• Personalized recommendations and solutions
• Recognition of VIP/repeat customers

Pillar 5: Scalability (Grows with Your Business)

Customer Expectation: Same quality at 100 or 10,000 orders/day Best Practice: Support system that scales without proportional costs

How to Achieve:

• Automation handles volume increases
• Self-service deflects simple questions
• Smart escalation only when humans needed
• Efficient workflows and tools

Why AI Chatbots are Essential for Shopify Customer Service

AI chatbots have evolved from basic FAQ bots to sophisticated virtual assistants that can:

• Answer complex product questions
• Provide personalized recommendations
• Process simple requests autonomously
• Escalate intelligently when needed
• Operate in 80+ languages
• Learn and improve continuously

The Impact:

• 70%+ automation rate: Most common questions handled automatically
• <5 second response time: Instant answers, no waiting
• 24/7 availability: Support never sleeps
• Unlimited scalability: Handle 10 or 10,000 conversations simultaneously
• $0-99/month cost: Fraction of hiring even one agent

How AI Chatbots Transform Shopify Customer Support

1. Instant Product Information

Customer: "Does this phone case fit iPhone 15 Pro Max?" AI Chatbot: "Yes! This case is compatible with iPhone 15 Pro Max. It features raised edges for screen protection and supports MagSafe charging. Would you like to see customer photos showing the fit?"

Impact: Removes #1 barrier to purchase—product uncertainty

2. Personalized Recommendations

Customer: "I need running shoes but not sure which ones" AI Chatbot: "I can help! A few quick questions: What's your typical running distance? Do you prefer cushioned or responsive feel? What's your budget range?"

Impact: Converts browsers into buyers through consultative selling

3. Order Tracking Automation

Customer: "Where's my order?" AI Chatbot: "Your order #12345 shipped yesterday via USPS and should arrive Thursday, Feb 15. Current status: In transit. Track it here: [link]. Need anything else?"

Impact: Eliminates 30-40% of support tickets instantly

4. Cart Abandonment Recovery

Trigger: Customer adds items to cart but starts to exit AI Chatbot: "Quick question before you go—need help with sizing, shipping, or our return policy?"

Impact: Recovers 5-15% of abandoned carts in real-time

5. Multilingual Support

Customer (in Spanish): "¿Este producto viene en azul?" AI Chatbot (in Spanish): "Sí, este producto está disponible en azul. ¿Te gustaría ver las fotos en ese color?"

Impact: Serves international customers without hiring multilingual agents

Best Shopify AI Chatbot: Marvyn AI

For Shopify stores specifically, Marvyn AI is the best AI chatbot for Shopify customer service:

Why Marvyn AI Leads:

1. Completely Free
   • $0 forever with unlimited conversations
   • No credit card, no trial, no limitations
   • Same features as paid competitors
2. Truly Autonomous (70%+ Automation)
   • Handles complete conversations independently
   • Only escalates when human judgment truly needed
   • Learns your products automatically
3. 60-Second Setup
   • Auto-imports Shopify catalog, policies, FAQs
   • No manual training or configuration
   • Live and working within minutes
4. Shopify-Native
   • Built specifically for Shopify (not generic)
   • Deep integration with orders, products, inventory
   • Understands Shopify customer journeys
5. Consultative Selling
   • Doesn't just answer questions—actively sells
   • Asks qualifying questions
   • Recommends products intelligently
   • Increases AOV by 10-20%

Real Results:

• Fashion store: 68% automation rate, 18% conversion increase
• Electronics store: 95% of technical questions answered by AI
• Home goods store: $9,000/month in chatbot-driven upsells

1. Shipping & Delivery

• Shipping methods and costs
• Delivery timeframes by region
• International shipping policies
• Order tracking instructions
• Lost/damaged package procedures

Example Structure:

Shipping & Delivery

How long does shipping take?

- Domestic: 3-5 business days

- International: 7-14 business days How much does shipping cost?

- Free on orders over $50

- Standard: $5.99

- Express: $12.99 [Full shipping FAQ]

2. Returns & Exchanges

• Return window (30 days, 60 days, etc.)
• Return process step-by-step
• Refund timeline
• Exchange procedures
• Non-returnable items

Pro Tip: Make this EXTREMELY clear. Return policy confusion drives 40%+ of support tickets.

3. Sizing & Fit Guides

(For apparel/footwear stores)

• Size charts
• How to measure
• Fit comparisons to other brands
• Customer photos by size
• "True to size" ratings

4. Product Care & Usage

• Washing/cleaning instructions
• Storage recommendations
• Warranty information
• Troubleshooting guides
• Safety information

5. Payment & Checkout

• Accepted payment methods
• Payment security information
• Discount code application
• Gift card usage
• Installment payment options (Shop Pay, Afterpay)

6. Account Management

• How to create account
• Password reset
• Order history access
• Subscription management
• Loyalty program details

Help Center Best Practices

Structure:

Clear categories (Shipping, Returns, Products, Account)

Search functionality with autocomplete

Mobile-responsive design

"Was this helpful?" feedback on articles

Content:

Simple language (8th-grade reading level)

Screenshots and videos where helpful

Step-by-step instructions

Regular updates based on common questions

Integration:

Link from website footer

Link from email signatures

AI chatbot suggests relevant articles

Auto-responses include help center links

Self-Service Tools

Order Tracking Portal:

• Customers check status without contacting support
• Reduces "Where is my order?" tickets by 80%+

Returns Portal:

• Self-service return initiation
• Printable return labels
• Automated refund processing

Account Dashboard:

• Order history and receipts
• Saved addresses and payment methods
• Subscription management
• Loyalty points balance

1. Auto-Responder (Instant Acknowledgment)

Purpose: Let customers know you received their message

Example:

Subject: We received your message!

Hi [Name],

Thanks for reaching out! We've received your message and will respond within 2 business hours.

In the meantime, check these resources:

- Track your order: [link]

- Shipping & Returns: [link]

- Help Center: [link]

Need immediate help? Chat with our AI assistant: [link]

- The [Store Name] Team

Why it works: Reduces anxiety, provides self-service options

2. Order Confirmation Enhancement

Add proactive support info to order confirmations:

• Expected delivery date
• Tracking information (when shipped)
• Link to track order
• Return policy reminder
• Contact options if issues arise

3. Shipping Update Automation

When shipped:

Your order is on the way! 📦

Tracking: [USPS12345]

Expected delivery: Thursday, Feb 15

Questions? Our AI assistant can help 24/7: [link]

When delivered:

Your order was delivered! 🎉 Love it? Leave a review: [link]

Need help? We're here: [link]

Email Automation Tools for Shopify

Klaviyo (Most Popular)

• Automated workflows
• Segmentation and personalization
• Shopify integration
• Cost: Free up to 250 contacts, then $20-100+/mo

Shopify Email (Native)

• Built into Shopify
• Simple automation
• Cost: Free up to 10,000 emails/mo

Gorgias (Support-Focused)

• Email ticketing system
• AI-assisted responses
• Team collaboration
• Cost: $60-900/mo

Smart Email Routing Rules

High Priority (respond within 1 hour):

• Contains: "urgent," "didn't receive," "wrong item"
• VIP customers
• Orders over $500

Medium Priority (respond within 4 hours):

• Product questions
• General inquiries
• Shipping questions

Low Priority (respond within 24 hours):

• Feedback and suggestions
• Partnership inquiries

Live Chat (Human Agents)

Pros:

• ✅ Handles nuanced, complex questions
• ✅ Shows empathy in sensitive situations
• ✅ Can make judgment calls on policies
• ✅ Personal human connection

Cons:

• ❌ Limited hours (agents work 8-hour shifts)
• ❌ Expensive ($30-50K per agent annually)
• ❌ Limited capacity (1 agent = 3-5 concurrent chats max)
• ❌ Inconsistent quality (depends on agent)
• ❌ Long wait times during peak hours

Best For:

• High-ticket luxury goods ($1,000+ average order)
• Complex B2B sales requiring consultation
• Stores that already have support teams

AI Chatbots (Autonomous)

Pros:

• ✅ 24/7 availability without staffing
• ✅ Instant responses (<5 seconds)
• ✅ Unlimited capacity (handle thousands simultaneously)
• ✅ Consistent quality every time
• ✅ Extremely low cost ($0-99/mo for Marvyn AI)
• ✅ Learns and improves automatically
• ✅ Multilingual without hiring translators

Cons:

• ⚠️ May struggle with highly unusual edge cases
• ⚠️ Lacks human empathy (though improving rapidly)
• ⚠️ Requires smart escalation for complex issues

Best For:

• 90% of Shopify stores (any size)
• Stores with common, repetitive questions
• International stores needing multilingual support
• Growing stores needing to scale without hiring

The Hybrid Model (Best of Both Worlds)

Recommended Setup:

1. AI chatbot handles 70%+ of inquiries autonomously
2. Smart escalation detects when human needed
3. Human agents handle remaining 20-30% complex cases

How it works:

• AI chatbot responds instantly to every inquiry
• Handles product questions, order tracking, FAQs automatically
• When AI detects frustrated customer or complex issue, escalates
• Human agent receives full conversation context
• Agent solves issue, AI learns from interaction

Result:

• Best customer experience (instant + empathetic)
• Lower costs (fewer agents needed)
• Higher quality (agents only handle what they're best at)

When to Choose Each

Choose AI Chatbot If:

• You want to reduce support costs
• You need 24/7 availability
• You have repetitive, common questions
• Your budget is limited (<$100/mo)
• You're a solo founder or small team

Choose Live Chat If:

• You sell ultra-high-ticket items ($5,000+)
• Your product requires extensive consultation
• You already have a support team
• Budget isn't a constraint

Choose Hybrid If:

• You want the best of both worlds
• You have a small team (1-3 agents)
• You get mix of simple and complex inquiries

For most Shopify stores: Start with AI chatbot (Marvyn AI is free), add human agents only if/when needed.

Should Your Shopify Store Offer Phone Support?

Short answer: Only if selling high-ticket ($1,000+) or complex products.

Why most Shopify stores don't need phone:

• Customers prefer instant chat (72%) over waiting on hold
• Phone requires staffing during business hours
• Expensive to scale (one agent = one call at a time)
• Hard to maintain quality at scale

When phone makes sense:

• B2B or wholesale inquiries
• High-value customers expecting white-glove service
• Products requiring technical consultation
• Elderly demographic that prefers phone

If you do offer phone:

• Use VoIP system (Grasshopper, RingCentral)
• Clearly state hours ("Mon-Fri 9am-5pm EST")
• Offer callback option instead of hold
• Record common questions and build chatbot/help center

SMS Support for Shopify Customer Service

SMS is growing rapidly for Shopify customer support—but use strategically.

Best Use Cases for SMS:

1. Order Updates (Automated)

• Shipping confirmations
• Delivery notifications
• Order delays
• Back-in-stock alerts

2. Two-Way Support (Limited)

• Simple questions: "Where's my order?"
• Quick confirmations: "Can I change my shipping address?"
• Appointment scheduling

SMS Support Tools:

• Postscript (Shopify-focused, $100+/mo)
• Attentive (Enterprise, $500+/mo)
• Klaviyo SMS (Part of Klaviyo platform)

Best Practices:

• ✅ Get explicit opt-in (legally required)
• ✅ Keep it transactional, not spammy
• ✅ Provide opt-out option in every message
• ✅ Use for time-sensitive updates only

Bottom Line: SMS works for notifications, not full support conversations. Use AI chatbot for support, SMS for updates.

The Channels Customers Use

Modern customers expect support across multiple channels:

1. Website Chat (60% of customers) - Primary channel
2. Email (50%) - Still very common
3. Social Media (30%) - Instagram DMs, Facebook Messenger
4. SMS (20%) - Growing rapidly
5. Phone (15%) - Declining but still relevant
6. Help Center (40%) - Self-service first

(Percentages represent customers who use each channel)

The Multichannel Challenge

Problem: Customers contact you on different channels, creating:

• Fragmented conversation history
• Repeated questions across channels
• Inconsistent responses from different agents
• No unified view of customer

Example Nightmare Scenario:

• Customer emails Monday about order issue
• DMs on Instagram Tuesday with same question
• Chats on website Wednesday (frustrated, no one remembered previous contacts)
• Posts negative review Thursday

Multichannel Support Solutions

Option 1: Unified Inbox (Helpdesk Platform)

Tools:

• Gorgias ($60-900/mo) - Best for Shopify
• Zendesk ($55+/agent/mo) - Enterprise standard
• Re:amaze ($29-79/mo) - Budget-friendly

What They Do:

• Aggregate all channels into one inbox
• Show complete customer conversation history
• Assign tickets to team members
• Track response times and performance

Best For: Stores with support teams managing multiple channels

Option 2: AI-First with Smart Routing

How It Works:

1. AI chatbot handles website chat autonomously (70%+)
2. Email auto-responder provides instant acknowledgment
3. Social media messages funneled to email/help desk
4. SMS used only for automated notifications
5. Phone available during business hours for complex cases

Best For: Growing Shopify stores wanting automation without big teams

Option 3: Shopify Inbox + AI Enhancement

Shopify Inbox (Free):

• Native Shopify chat app
• Mobile app for responses on-the-go
• Basic automation
• Order context in conversations

Enhancement: Add Marvyn AI to handle autonomously, use Shopify Inbox for human escalations only

Best For: Small stores wanting free, simple solution

Essential Shopify Customer Support Metrics

1. First Response Time (FRT)

What it is: Time from customer inquiry to first response

Benchmark:

• Excellent: <5 seconds (AI chatbot)
• Good: <1 hour (live chat/email)
• Poor: >4 hours

How to improve:

• Implement AI chatbot for instant responses
• Email auto-responders
• Set clear availability hours

2. Resolution Time

What it is: Time from initial contact to issue resolved

Benchmark:

• Excellent: <5 minutes (simple questions)
• Good: <4 hours (moderate issues)
• Poor: >24 hours

How to improve:

• AI chatbots resolve 70% instantly
• Comprehensive help center
• Agent training and documentation

3. Customer Satisfaction Score (CSAT)

What it is: "How satisfied were you with your support experience?" (1-5 scale)

Benchmark:

• Excellent: 4.5+ / 5
• Good: 4.0-4.4 / 5
• Poor: <3.5 / 5

How to measure:

• Post-conversation survey
• Email follow-up after ticket closed
• "Was this helpful?" on help center articles

4. Automation Rate

What it is: % of inquiries handled without human intervention

Benchmark:

• Excellent: 70%+ (AI chatbot)
• Good: 40-60% (help center + basic bot)
• Poor: <20%

Impact: 70% automation = 70% reduction in support costs

5. Ticket Volume by Category

What to track:

• Order tracking: X%
• Shipping questions: X%
• Product questions: X%
• Returns/exchanges: X%
• Technical issues: X%

Why it matters: Identifies where to improve (e.g., high "where's my order?" = need better tracking)

6. Net Promoter Score (NPS)

What it is: "How likely are you to recommend us?" (0-10 scale)

Calculation:

• Promoters (9-10) - Detractors (0-6) = NPS
• Score ranges from -100 to +100

Benchmark:

• Excellent: 50+
• Good: 30-49
• Poor: <30

7. Support Cost per Order

What it is: Total support costs ÷ total orders

Example:

• With human team: $5-15 per order
• With AI automation: $0.10-0.50 per order

Goal: Minimize while maintaining quality

Dashboard Setup

Recommended Tools:

For AI Chatbot Analytics:

• Marvyn AI dashboard (built-in)
• Tracks: conversations, automation rate, satisfaction

For Helpdesk Analytics:

• Gorgias or Zendesk dashboards
• Tracks: tickets, response times, team performance

For Overall Business:

• Shopify Analytics
• Google Analytics
• Custom dashboard (Databox, Klipfolio)

What to Monitor Weekly:

• Total conversations/tickets
• Automation rate
• Average response time
• CSAT score
• Top 10 question categories

What to Review Monthly:

• Trends over time
• Support cost per order
• Revenue impact of support
• Agent performance (if applicable)

Service challenges & solutions

Challenge 1: "Where is my order?" Floods Inbox

Problem: 30-40% of support tickets are order tracking requests

Solutions:

1. Automated tracking emails
   • When shipped
   • When out for delivery
   • When delivered
2. Self-service tracking portal
   • Customer enters email + order number
   • Sees real-time tracking
3. AI chatbot with order lookup
   • Customer: "Where's my order?"
   • AI: Instantly pulls tracking info
4. Proactive updates for delays
   • If carrier shows delay, email customer first

Result: Reduce tracking inquiries by 80%+

Challenge 2: Customers Don't Read Policies

Problem: Same questions answered repeatedly ("What's your return policy?")

Solutions:

1. Make policies EXTREMELY visible
   • Footer link
   • Checkout page reminder
   • Product pages
   • Order confirmation
2. AI chatbot suggests policy pages
   • Customer: "Can I return this?"
   • AI: "Yes! You have 30 days. Here's our full return policy: [link]"
3. Visual policies
   • Use icons and simple language
   • "30-day returns" with checkmark icon
   • Avoid legal jargon
4. Policy reminders in strategic places
   • Cart page: "Free returns within 30 days!"
   • Product page: "Ships in 3-5 business days"

Challenge 3: International Customer Support

Problem: Customers in different time zones and languages

Solutions:

1. AI chatbot with auto-translation
   • Marvyn AI supports 80+ languages
   • Responds in customer's language automatically
2. Regional help centers
   • Separate pages for US, EU, UK, AU
   • Region-specific shipping/return info
3. 24/7 automated support
   • AI handles off-hours automatically
   • No need for night shifts
4. Clear international policies
   • Duties and taxes information
   • International shipping times
   • Currency conversion

Challenge 4: High Support Costs Eating Profits

Problem: Support team costs $100K+/year

Solutions:

1. AI automation first
   • Marvyn AI: Free, handles 70%+ autonomously
   • Eliminates need for 2-3 agents
2. Self-service deflection
   • Help center reduces tickets by 20-30%
   • FAQ pages
   • Video tutorials
3. Smart escalation only
   • AI handles simple questions
   • Humans only for complex issues

ROI Example:

• Before: 3 agents × $40K = $120K/year
• After: Marvyn AI ($0) + 1 agent ($40K) = $40K/year
• Savings: $80K/year

Challenge 5: Inconsistent Service Quality

Problem: Response quality varies by agent

Solutions:

1. AI provides consistent responses
   • Same quality every time
   • No bad days or mistakes
2. Response templates for humans
   • Pre-written answers to common questions
   • Ensures accuracy and consistency
3. Knowledge base for agents
   • Central documentation
   • Product information database
   • Policy references
4. Quality assurance reviews
   • Review 10% of conversations randomly
   • Identify training needs

Challenge 6: Slow Response Times

Problem: Customers wait hours for answers, then buy elsewhere

Solutions:

1. AI chatbot = instant responses
   • <5 second response time
   • No waiting, no queues
2. Auto-responders for email
   • Immediate acknowledgment
   • Set expectations ("We'll respond within 2 hours")
3. Live chat during peak hours
   • If using human agents, staff peak times
   • Use AI for off-peak
4. Proactive engagement
   • AI triggers before customer asks
   • "Need help with sizing?"

Starter Store (0-100 orders/month)

Budget: $0-50/month

Recommended Stack:

1. Marvyn AI (Free) - AI chatbot for instant support
2. Shopify Inbox (Free) - Backup for human escalations
3. Shopify Email (Free) - Email marketing & transactional
4. Help Center (Free - build in Shopify pages)

Total Cost: $0/month Capabilities: 70%+ automation, 24/7 support, basic email

Growing Store (100-500 orders/month)

Budget: $0-200/month

Recommended Stack:

1. Marvyn AI (Free) - Primary AI chatbot
2. Gorgias Starter ($10/mo) or Zendesk ($55/mo) - If you have 1 human agent
3. Klaviyo (Free-$50/mo) - Advanced email automation
4. Help Center with search ($0 - use Shopify pages)

Total Cost: $0-100/month Capabilities: 70% automation, 1 human agent, advanced email

Scaling Store (500-2,000 orders/month)

Budget: $200-500/month

Recommended Stack:

1. Marvyn AI (Free) - AI chatbot handles 70%+ autonomously
2. Gorgias Pro ($360/mo) - Team collaboration for 2-3 agents
3. Klaviyo ($100-150/mo) - Email & SMS automation
4. Help Scout or Zendesk - Alternative to Gorgias
5. Postscript ($100/mo) - SMS support & notifications

Total Cost: $400-500/month Capabilities: Full multichannel, small support team, advanced automation

Established Store (2,000+ orders/month)

Budget: $500-2,000/month

Recommended Stack:

1. Marvyn AI (Free) - AI chatbot (still handles 70%+!)
2. Gorgias Advanced ($900/mo) or Zendesk Suite - Large team management
3. Klaviyo ($200-400/mo) - Advanced email & SMS
4. Aircall or Dialpad ($100/mo) - Phone support integration
5. Yotpo or Loox ($100/mo) - Reviews & UGC
6. Help Scout Docs - Advanced help center

Total Cost: $1,000-2,000/month Capabilities: Enterprise-grade multichannel support, large team, advanced analytics

The Marvyn AI Advantage Across All Sizes

Notice something? Marvyn AI appears in EVERY stack because:

• It's completely free (saves $600-2,400/year vs. competitors)
• Handles 70%+ autonomously (reduces need for agents)
• Works for 1 order/month or 10,000 orders/month
• Scales without increasing costs

Bottom Line: Start with Marvyn AI (free), add other tools only as needed.

The Old Way (Expensive, Limited):

• Hire 3-5 person support team ($100K-200K/year)
• Work 9-5, Monday-Friday only
• 5-15 minute response times during business hours
• Inconsistent quality depending on agent
• Can't scale without hiring more people

The New Way (Automated, Scalable):

• AI chatbot handles 70%+ autonomously ($0 with Marvyn AI)
• 24/7 availability, instant responses (<5 seconds)
• Consistent quality every time
• Scales from 10 to 10,000 customers without increasing costs
• Human agents focus only on complex cases where they add value

Your Action Plan:

Week 1: Install Marvyn AI (free, 60 seconds)

• Handles 70%+ of support automatically
• Instant 24/7 availability
• Zero cost, unlimited conversations

Week 2: Build basic help center

• Shipping & returns pages
• FAQ section
• Product care guides

Week 3: Set up email automation

• Auto-responders
• Order tracking notifications
• Shipping updates

Week 4: Monitor and optimize

• Review chatbot conversations
• Identify common questions
• Refine help center content

Result: Within 30 days, you'll have Shopify customer support that:

• Responds in under 5 seconds (not hours)
• Works 24/7 (not just business hours)
• Handles 70%+ automatically (not 0%)
• Costs $0/month (not $100K/year)
• Scales infinitely (not linearly with headcount)